CYBERSECURITY FOR CMOs

1. Cyberthreat Landscape 2025 

• Where attacks are migrating to marketing spaces 

• Recent real-world incidents and trending alerts 

• Impact on reputation and legality 

• Key regulations starting with Europe NIS2 and the US, Latin America compliance ​​​

 

2. SaaS & CRM Integrations 

• Breach risks pertaining to email marketing, analytics and CRM integrations 

• Frequent gaps in customer databases 

• Quick vendor risk assessment framework (Third-Party Risk) ​

 

3. Ransomware 2.0 and 3.0

• Legality considerations of GDPR, CCPA, etc.

• Immutable backups

• Crisis response plans for double or triple extortion​

​​

4. Zero Trust

• Configuration standards across hybrid or multi-cloud configurations

• Authentication frameworks, data storage and accessibility across distributed environments

• Security alignment across AWS, Azure, Google Cloud and iCloud

​

5. Dark Social

• Marketing strategies that avoid tracking in private spaces

• Moderating private groups on Discord, Slack, Telegram etc.

• Best practices checklist

​

6. IoT & Wearables

• Marketing campaigns tied to IoT devices (Retail)

• In the wild examples; see IG Reel

• Best practices checklist

​

7. Fake Ads, Deepfakes & Brand Hijacking

• Applications that detect brand deepfakes and impostor ads

• Crisis response plans upon an attack

• Best practices checklist

 

8. Imposter Landings & Sophisticated Phishing

• Current cases of mirror e-commerce sites, lead-gen sites posing as shelter pages post-disaster

• Live phishing attempt hosted on the webinar

• Ongoing monitoring guidance

• Best practices checklist

 

9. Vibe Coding & Preventing Emotional Manipulation

• What it is and how cybercriminals weaponize it against consumers.

• What can be done to counterattack from both marketing and legal perspectives

• Best practices checklist

 

10. Cybersecurity Roadmap for CMOs

• 10 immediately actionable steps to protect your multichannel marketing strategy

• Assessing funnel weaknesses

• Recommended SaaS solutions

• Alignment with IT departments.

• Checklist to provide agencies and third-party partners.

• How to train and manage the marketing team to instill a security culture.

• Q&A: responding to selected attendee questions sent in during the masterclass

​

​

Duration: 2 sessions of 90min each

Dates: 12th and 19th of February 2026​

Via Zoom​