FRACTIONAL CMOs COMMUNITY

The Future of Marketing is Liquid

We're the first community of Fractional CMOs from Latin America and Spain.

Snackable Marketing delivers Flexible C-Level Marketing Oversight Without Full-Time Costs or Fixed Monthly Fees.

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PAULA MONROY

Paula Monroy is an International Fractional CMO and digital entrepreneur with more than 25 years of experience working for big corporations in Europe, USA and Latin America, including Nestlé Nespresso, Rolex, Carolina Herrera, Globant, Walt Disney and J. Walter Thompson (JWT). In 2015, she founded Sporty Heroes, an innovative MarTech startup recognized and awarded funding by the EU and she is currently working as Board Advisor in different global organisations, she mentors digital start-ups and participates in sustainable innovation networks, design thinking workshops and corporate think tanks.

In 2021, Paula founded the first global network of Fractional CMOs from Latin America and Spain. She finds the best candidates to fulfill corpora needs, with global availability, across all time zones.

CURRICULUM VITAE

Paula Monroy has two BA Degrees in Journalism and Advertising and three Master Degrees in Marketing Management by ESADE Business School and in Mobile and Internet Business by ISDI Business School, linked to Harvard University. She is a fully energized self-starter who enjoys building high performance teams and going the extra-mile with fun, creativity and strong commitment.

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CREATIVE PORTFOLIO

Creative portfolio

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In 2009, Paula Monroy designed a PR & Media strategy that helped Nespresso Spain grow its brand awareness by 357% in less than 18 months, got a National PR Award and a Brand Mktg Award in 2011. She designed 3 international campaigns (still running), first launched by Nespresso Spain and then got adopted by the HQ: Nespresso Sensory Cocktails (2010), Nespresso Milkshakes (2011) and Nespresso Talents (crowd-documentary in 2013). Her first short-film was recognised by the National Film Academy in Spain (2013) and her first digital startup got awarded by the European Union with a 100,000€ grant, equity free. Back at the beginning of her career, in 2004, she boosted Oceano's book sales by 400% and three years later she launched ISS Facility Services' first foundation in Spain, which continues working. Discover her creative hobbies here.